[ Filed under More or in the Industrial Design category ] Skip the stylish brands on the shelves and overlook the stylized logos – this brand is speaking right to you in direct (and rather humorous) statements printed in simple font against bare one-color backgrounds. This is not exactly debranding in a pure sense, but close to it. The ‘logo’ – if it can be called that – is not in any special typeface and simply tells you the store name and web address. The ‘brand’ is built on sayings that are generic and overused to the point of being funny only when employed with this simple implied sarcasm. Mucca Design (photos via EatMeDaily ) wanted to do something different to make a local store stand out from its surroundings – and let you bring the sense of humor imbued in their packaging designs back home to stock in your own cupboards for future use. By appealing to the trendy anti-brand movement these designers manage to blend kitsch, cliche and humor in a creative new way. Keep Going – Check out this Great Related Dornob Design: Debranding by Design: Brand-Free Package & Product Ideas Everywhere we look things are branded, from the classics (cattle) to our everyday household products (the carton of milk from the very same cows) – but what would the design statements of packaged objects be like without their associated brand

Originally posted here : Laugh Now! Simple, Literal & Logo-Free Debranding Idea